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Firstly let me introduce myself,I wrote this buyers guide to try to help customers make the right choices.

Like most people I grew up in a house with wall to wall carpet and didn't really know any different, assuming every home was the same. It was only when I moved into my first studio flat that I became aware of the alternatives and realised the beauty of wood. I revelled in the fact that my new home had stripped Victorian floor boards and an elegant simplicity – how chic.

Hmm, the illusion didn’t last long and by the time winter had drawn in with draughty floors and a stark lack of coziness, I was off to the shops on a hunt for a rug.  I can still remember being bright, bushy tailed and full of excitement. Of course I was expecting to find the perfect shape, colour and size immediately. On reflection I should have known better - it was never going to be that simple. In the end I trawled shops for weeks on the hunt for something that simply didn’t exist.

Along that journey I found myself learning everything there was to know about pile, texture, durability, manufacturing processes and the ethics of rug production. 

In the end I found my dream rug in a oriental rug store just off Bond Street, pity I did not have the budget to buy it! It set me thinking – what if, why can't, who says.

I returned home and started to research rug production, refusing to believe it was impossible to find what I wanted. Eventually, I found a supplier who would make the rug of my dreams at a fraction of the cost and needless to say, I was delighted. Looking back, I think this was the starting point which has ultimately guided my career, informing my desire to design, produce and sell rugs.

These days I am often being asked the same questions about rugs and their relationship to their environments. Realistically there are no set rules but I have become aware of a set of basic principles that seem to fit almost every environment and if followed can avoid costly mistakes that can destroy the very soul of a room.